TRAINING MANUAL
Introduction

    After years of research, planning, and developing AdProfits.Biz and saying 'emphatically' that there just isn't enough of the right kind of training made available for the part time network marketer; it has become our mission to provide it.

    Everyone has the same basic resources, but because TIME is the one "resource" that is invariable; we will walk you through building a profitable network marketing business that continues to grow after you retire, in the least amount of time and the least of out-of-pocket expenses of all competitors.

    That's an extremely bold statement, isn't it?

How can we make such a statement? Or was that statement hype? Maybe! Maybe not!

    Let's see if we can make that a true statement. Eight years, thousands of dollars and tens of thousands of hours of research should produce enough insight to make your business building easier and quicker.

    Recognizing the obstacles that hinder or stop most part time networkers was the first step. Secondly, we needed to arrive at solutions for these obstacles. Next, we had to identify what concepts were the keys to shortening the learning curve for the average new distributor.

    Without question, developing good communication skills is the single most important concept that must be mastered, before most new distributors will become successful in network marketing.

    Because you cannot maximize your results in prospecting, recruiting, and sales without good communication skills, it is expedient that we begin there.

Just a little reasoning is all one needs to be able to agree that it does little good to be able to write great ads or purchase leads, if we don't have the skills to build a genuine, professional relationship with a prospect.

    Learning how to professionally 'communicate' your new business to your warm market will require some preparation. Henry Ford said, "Before everything else, getting ready is the secret of success."  General Colon Powell said, "There is no secret to success. It is the result of preparation, planning, hard work and learning from your mistakes."  They were basically saying the same thing, 50 years apart.

   Anyone who has achieved greatness of any kind has had to first prepare.

   One of the worst mistakes you can make is to begin telling those you know (your warm market) about your new business, before you know how to properly present it and answer questions that are sure to arise.

   We begin by giving you some background information to educate you about the Network Marketing Industry. We provide facts that help you show others that Network Marketing actually is working for many individuals who have applied the right principles to their business. 

   You too, can apply those principles when you learn what they are and how to apply them. You too, can become a professional business owner---even working part time.

   Those who are earning six and seven figure incomes know they must teach these same principles to as many as are willing to learn. If you really want to succeed in Network Marketing, you must also learn and apply these same principles and teach them to as many in your organization as you can.

   Network marketing is different than traditional sales in that you want to inspire your downline associate to develop their marketing skills. You want to teach them everything you know and hope they learn more. You aren't training a competitor; you are training a business partner.

   Most failures in network marketing have occurred because the "Big Dog" likes being the big dog and getting all the attention. However, a consistent 80% industry wide failure rate proves that attitude incorrect or misguided.

   You simply must learn how to professionally present your opportunity to your warm market, then teach your downline how to do the same. Anyone in your downline, who takes no interest in promoting their product and opportunity, will not be an asset in your business long term and will eventually become a liability.

   Next, you need to learn how to do presentations to large groups. The presentations can be very similar for presenting to one or five hundred.

   We have developed a presentation script for our Ad Co-Op that can be printed from online web pages and made into a flip chart (small groups or one person) and also can be used to make a board presentation (large groups).

Note: The board presentation script is designed specifically for our ad co-op and may be of little help to you, unless you join our team. Contact the one who sent you this sample and get started becoming a professional network marketer as soon as possible.

   The information you are receiving here can be used to help you add your own 'style' to the presentations. When you are comfortable giving presentations, begin training your downline associates to do the same.  

   Now you should be ready to include using the telephone in building your business. Once you become comfortable presenting the product and/or business to your warm market or first level associates, you should begin working from a cold market also to increase your warm market.

   While your first level associates are training their first level associates how to do one-on-one presentations you should still help them do presentations to large groups.

   You must continue to work a cold market to increase your warm market. Because sales is a relationship business, you will need to keep building your warm market. As Doug Firebaugh says, 'to make a new friend'. And Doug should know. He's a million dollar plus earner---every year.

   How do you increase your warm market from a cold market? Through advertising and/or purchasing leads and from mail/email marketing and using the telephone and/or a website.  

   Our training will lead you through the complete process. 

   If you become an associate of AdProfits.Biz by joining the Ad Co-Op or by purchasing the liquid multi-vitamin we market, we will give you personal training.

   You should consider becoming our associate for several very important reasons. We help you build a residual business expense and marketing budget and we give you personal coaching. We help you develop your presentation and communications skills, instruct you in advertising and mail/email skills, while we are helping you build a residual income to increase your standard of living.

   Dr. Keith Laggos, owner of the ad co-op, a 20+ year opportunity, and publisher of a network marketing industry journal, suggests you apply one third of the income from the ad co-op to taxes, one third to reinvest into your business building, and one third to increase your standard of living.

   We can either build the relationship in person, by telephone, or by mail/email. I do concede the best way is to communicate in person. However, time restraints and the cost of travel make that less important for those who wish to build a large organization.

   We will instruct you how to do it all---in due time. 

   While you could actually do one on one presentations using all of your available time, we do not recommend this as the way to quickly build a large organization. Even if everyone in your group does this, your time can be much more efficiently spent by everyone inviting prospects to a group presentation, which takes about two hours a month.

   You should provide at least two hours of training each week.

   When your associates have been to several of your presentations, they will not see the benefit of being present, unless they have a new prospect themselves or they are participating in the presentation. 

   You should explain that when they do have a new prospect, it is much more powerful when there is a large group present than when there is only a few. If you do not attend when you don't have a new prospect, others may not attend when they don't.

   Network Marketing is a team effort and this is just one way to help support the team.

   I recommend inviting new prospects to your training sessions as well as the presentations. That will let the prospect see for themselves what kind of support they can expect, should they decide to join you. This concept can be even more powerful than the actual presentation.

   While learning how to build those relationships over the telephone and/or online become more practical methods of building our businesses from a cold market, I also have a five hour rule for traveling to larger cities to do presentations with my associates. However, that is not an ironclad rule.  

   Note that I said WITH my associates. If I agree to travel to their city, they must participate in the presentation. That is one of the reasons for designing a presentation script. It helps my associates to duplicate what I do.

   I know you are thinking that we can run up a large phone bill, while trying to build our business over the phone. Except, AdProfits.Biz uses a technology called "MagicJack". It is unlimited local and long distance service (VOIP) for only $20 per year. See, we promised not only to show you the fastest, but also the most economical way to build your business.

   First, we need to give you some helpful hints about phone skills. We will provide training and scripts for you to use as guides.

[Note: If you do not have a computer, contact your sponsor for written copies.]

   Any information provided by AdProfits.Biz that you wish to pass on to someone else is permitted. Please, just don't use this info to spam someone. In fact, before you place an ad online or off line, you should read our "spam/disclaimer" page in its entirety. This is at: http://adprofits.biz/spam.htm

   All right, now that the legal stuff is out of the way, let's get to work. 

   Yes, building a network marketing business is A FOUR LETTER WORD CALLED "WORK".

   Building any type of business can consume your time, energy, and your income. Unless we build a team so that we actually do leverage our time, energy, and income; building a profitable network marketing business is too difficult for most people.

   Teamwork is one of the great misconceptions in network marketing that is contributing to the attrition rate.

   In network marketing, everyone is instructed to do everything. That is not real teamwork. Teamwork is a group of people working together for a common purpose. Each member has a specific task or duty to perform.

   Unless we do build a team, we cannot maximize the benefits of leverage. Leverage can be a very powerful concept and your business experience exponential growth, but the key to that is to build a team.

   Building a team will require you to develop your communications skills until others perceive you are professional. 

   Person to person contact is the best way to communicate, if we have the skills.

   However, there is just no way to avoid using the telephone, unless you use the audio/visual software of the computer. But, either way, learning good communication skills is required.

   We have several pages of information to help you focus on building those skills. I suggest you also do a search and find additional resources. You can find several free online Audio to help you gain a better perspective in communication skills.

   Search keywords such as telecommunications, phone skills, and telemarketing training. Getting many different views, presented by several different individuals, can give you a much better perspective.

   After you have studied our material and researched several others, you will need to become involved with your upline sponsor in putting this knowledge into action. We have a ten step recruiting plan that is unrivaled in the network marketing industry. It does require skills and teamwork.

   Also, if you wish to keep your start up costs down, developing your communications skills (before purchasing ad space or leads) can maximize your results, thus saving/earning you more income.

   I know the pros/heavy hitters say you don't have to get it right, you just have to get it going. I say you need to know as much as possible before you start trying to promote your opportunity, even to your friends and family or those with whom you do business  (called your warm market).

   If there wasn't an eighty percent failure/attrition rate consistent in this industry, I might agree with them. 

Note: If you have not yet read "warm market", go there now. The address is http://adprofits.biz/warmmarket.htm

    I know it is easy to get excited about the potential this industry has to offer. I'm excited myself. 

   However, getting excited and "just getting it going" had the same result for me that it does for nearly everyone else in network marketing. I have experienced the collapse/implosion (called "compression" by the industry) of a downline. 

   I have witnessed the "compression" of another downline. In fact, it "compressed" from nearly 1500 members to under 300 members (80% attrition). The income this downline was producing also compressed from about $45,000 per year to about $2000 per year.

   Now I don't know about you, but I would be very disappointed if I worked hard to get my income to a certain level, only to have it "compress" to a few thousand dollars per year.

   I need to point out that all the great motivational materials produced by all the great network marketers has not changed the facts or results in the past 50 years. I think it is safe to assume, it will not change the facts/results in the next 50 years, either.

   All the "super duper enrollment/recruiting systems" that have been designed to help you succeed, has not changed anything. Nor is it likely to, in the future.

   There are no secrets to success in business or at AdProfits.Biz. We simply have recognized what the pros are doing that works, and what does not.

   Inspiration does work. However, inspiration is only a beginning. We must learn the concepts that produce the results we expect from this industry.

   I cannot stress enough the importance of you developing your communication skills and then teaching them to your associates.

   Begin, today, learning everything you can about developing your communications skills. Then, get with your upline sponsor and go to work. You will improve, in time, with experience.

   Prosperity is obtainable by everyone who will take the time to learn.

NEXT PAGE    HOME